| VEVO AND KANE BROWN RELEASE EXCLUSIVEPERFORMANCE OF “3” “3” MARKS THE FIRST VIDEO RELEASED AS PART OF KANE BROWN’S ‘VEVO EXTENDED PLAY’ SERIESWATCH HERE |
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| Vevo, the world’s leading music video network, announces the release of Kane Brown’s very special live performance of “3” as a part of the performance series, ‘Vevo Extended Play’. Vevo and Kane Brown have a long history of working together, releasing Vevo ‘X’ Performances’ of “Homesick,” “Heaven,” “Short Skirt Weather”, and “Lose It,” in 2018 and ‘Live from Vevo Studios’ performances of “For My Daughter” and “Take Me Home” (with Restless Road) in 2020. “I really enjoyed the opportunity to work with Vevo to create visual content for these songs that I love so much,” says Kane Brown, “Municipal Auditorium is a special place to me and being able to film ‘3’, ‘Gorgeous’, and ‘I Am’ in that place with this team was an awesome experience. I can’t wait for the fans to see the videos.” ‘Vevo Extended Play’ is a multi-song performance capture shot in existing locations that realize the vision of an artist’s project. The series begins in an anchor space and steadily works through different locations, showing viewers the evolution of the music through creative workflow. Through artists’ close collaboration with Vevo’s team, Extended Play marries the art of songwriting with breathtaking visual settings for a series of bespoke performances. Filmed at Nashville Municipal Auditorium, Kane Brown’s first ‘Vevo Extended Play’ performance is specifically tailored to the artist’s aesthetic. Set in the venue’s greenroom, Kane sits with his band, surrounded by soft, warm lighting that enhances the song’s intimate feel. Without the spectacle of a full production, the focus is purely on the emotion of the performance, letting Kane’s voice, presence, and connection with his band take center stage. ‘Vevo Extended Play’ is a multi-song performance capture shot in existing locations that realize the vision of an artist’s project. The series begins in an anchor space and steadily works through different locations, showing viewers the evolution of the music through creative workflow. Through artists’ close collaboration with Vevo’s team, Extended Play marries the art of songwriting with breathtaking visual settings for a series of bespoke performances and artist interviews. “As the first performance we are releasing for Kane Brown’s ‘Vevo Extended Play’, ‘3’ acts as a warm-up to the rest of the series, building anticipation for the next performances and final short film. With the behind-the-scenes feel of the greenroom, Kane and his band give fans a cozy, personal, and stripped-back glimpse of their pre-show ritual,” said JP Evangelista, SVP, Content, Programming & Marketing, Vevo, “It was such a pleasure working with Kane and his team, and we are excited to have shot our first country ‘Extended Play’ with Kane Brown.” |
