| Kansas City, MO’sRxGhost Unveil “Sponsored Content”: A Haunting Pop Anthem for the Disconnected Age New Single + Music Video Out NowFFO: The Cure, Deerhunter, Cursive |
| KANSAS CITY, MO — Kansas City post-rock quartet RxGhost deliver a jangly, Cure-inspired meditation on digital detachment with their latest single, “Sponsored Content,” out now on all platforms. Accompanied by a striking new music video, the track threads together upbeat melodies and unsettling truths about modern isolation in an era ruled by glowing screens and performative authenticity.Wrapping existential dread in a sparkling pop shell, “Sponsored Content” evokes the spirit of The Cure’s“Just Like Heaven” while grappling with what it means to be “alone together.” Vocalist Josh Thomas sets the tone with the opening line: “Even the dullest setting on that light’s too bright / Some of us are trying to sleep,” hinting at the omnipresence of digital noise in our most intimate spaces.“We’re physically in the same room, but mentally in different timelines,” says Thomas. “We’ve become content consumers more than we are creators, and even what feels real online is often a product, carefully disguised as something organic.”Driven by Chris Smead’s infectious bassline and Justin Brooks’ dynamic drumming, the song pulses with urgency. Guitars from Thomas and Jeremiah James weave atmospheric textures around the rhythm section, creating a sound both immediate and hauntingly introspective.Lyrically, the song explores the paradox of digital life: “Looking at pictures of the places we won’t go / I’d much rather stay indoors.” It’s a poignant nod to the irony of watching life unfold through a screen while retreating from real experiences.“So much of what we encounter online is advertising disguised as authenticity,” Thomas adds. “The world’s biggest platforms thrive on that blur—between genuine expression and paid promotion. We wanted to hold a mirror to that.”The video for “Sponsored Content,” directed with a subtle surrealist touch, visually complements the track’s core message—highlighting the performative nature of online life and the creeping erosion of real connection.Watch the Video: https://www.youtube.com/watch?v=MN7B5ZCHZ7oStream/Download “Sponsored Content”: Spotify | Bandcamp | Apple MusicPRESS PRAISE FOR RXGHOST:“A masterclass in tension and release, weaving hypnotic repetition with eerie intimacy.” — Stargazer Music Magazine(9/10) “RxGhost demonstrates their mastery of blending shoegaze textures with post-punk urgency.” — Blood Makes Noise “If there were a band you needed to hear to understand, this would be it.” — Too Much RockThough “Sponsored Content” critiques the very systems it must engage with to reach listeners, RxGhost embraces the contradiction. The single doesn’t offer easy answers—it simply asks us to look up, unplug, and remember that the person across from us isn’t just another post in the feed. |
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