DHL FAST-TRACK: VICTOR RAY
NEW MUSIC. DELIVERED TOGETHER
DHL FAST-TRACK RETURNS FOR 2025, COLLABORATING WITH RISING GLOBAL SINGER
VICTOR RAY TO SUPPORT FOOD BANK FOR NYC
- DHL FAST-TRACK, a music program created in collaboration with Globe (Universal Music UK’s Creative and Commercial Division), aims to support artists on their road to international stardom by connecting them with music fans globally.
- On the final date of his U.S. tour in NYC, DHL and Victor Ray teamed up to support Food Bank for NYC – a local charity under the umbrella of Feeding America, an existing DHL charity partner.
- All proceeds from the exclusive DHL merch collaboration at Victor’s May 19 Brooklyn show were donated to the Food Bank for NYC, with a mission to empower every New Yorker to achieve food security.
Decca Records artist, Victor Ray, known for his powerful, crowd-stopping street performances, is joining DHL FAST-TRACK for 2025. As part of the collaboration, DHL supported Ray’s final tour stop on May 19 at Elsewhere Brooklyn, delivering limited-edition, co-created DHL and Victor Ray merchandise from the UK to the U.S. The exclusive merch drop was only available at the venue, with 100% of proceeds benefiting the Food Bank for NYC. For every $1 raised, the Food Bank helps provide five meals to New Yorkers in need.
“We raised enough money from combined merchandise sales and DHL’s donation to feed 116,000 New Yorkers living with food insecurity,” said Victor Ray, DHL FAST-TRACK Artist, 2025. It’s the kind of collaboration I didn’t even know was possible—but I’m so happy to be a part of it.”
On May 20, Ray joined seven DHL volunteers at Food Bank For New York City’s West Harlem distribution center to support the Senior Lunch and Pantry Services. He spent time assisting with meal prep and distribution, and sat down with Chef Sheri, Head of the Food Bank for NYC Community Kitchen and Pantry in West Harlem, to hear her story and learn more about the neighbors she serves each day.“We’re so thankful to DHL and Victor for choosing Food Bank For NYC as the charity partner for this campaign,” said Chef Sheri. A donation means the world and for every $1 raised we can provide up to 5 meals for our clients, or should I say extended family because that’s what they’ve become. ”
To capture the impact of this collaboration between Ray, DHL, and Food Bank For New York City, a four-part episodic social content series is rolling out throughout June. Each episode explores a different theme — from honoring the vital work of Food Bank volunteers and showcasing DHL’s role in connecting Ray with the organization, to highlighting the funds raised through their exclusive merchandise collaboration. The series also delves into Ray’s own powerful journey, from busking on the streets of London to embarking on his global tour. Told through Ray’s moving storytelling, soulful music, and vocal artistry, the series brings to life a shared
commitment to community and connection.
“This partnership with Victor truly embodies our mission of connecting people and improving lives,” said Elliott Santon, Head of Global Sponsorships, DHL Express. His passion on stage and heartfelt dedication to making a meaningful impact for Food Bank For NYC resonate deeply throughout the campaign. This collaboration perfectly aligns with our ongoing commitment in the U.S., alongside Feeding America, to support individuals and families facing food insecurity.”
To learn more about the amazing work Food Bank for NYC does across five boroughs, and to find out how to donate or volunteer, click HERE.
Since 2020 DHL U.S. has helped provide over 11.2 million meals to people in need through its partnership with Feeding America. This effort has been driven by employee fundraising, company matching, and purpose-driven partnerships. DHL is deeply committed to fighting hunger — because while there is enough food to feed everyone, hunger still exists in every ZIP code across the country. By working with Feeding America, DHL helps ensure that resources are maximized, waste is minimized, and the greatest possible impact is made.
This campaign is being run by DHL and Globe (Universal Music UK’s creative and commercial division) with merch proceeds and donations going to Food Bank For NYC, a registered charity (EIN: 13-3179546) in New York, United States. Donations will directly support feeding New Yorkers dealing with food insecurity, ensuring clients are fed, as well as receiving basic and emergency aid.