| Vevo and Oxlade Announce ‘Live from Vevo Studios’ Performance of “OLOLUFE” |
| Vevo, the world’s leading music video network, announces the release of Oxlade’s ‘Live from Vevo Studios’ performance of “OLOLUFE” from his album, Oxlade From Africa. Shot out of Vevo’s London studio, Oxlade’s exclusive performance features a solo set on Vevo’s state-of-the-art stage surrounded by vibrant yellow lighting. The ‘Live from Vevo Studios’ series offers emerging and established artists alike the chance to connect with fans through the art of visual performance. These artists can be their truest, most authentic selves with top-of-the-line audio and customizable lighting, further fostering the connection with their global fanbases, while building out their visual catalog. “We first collaborated with Oxlade for our Vevo DSCVR Artists to Watch 2022 programme – and now, we’ve welcomed him back to Vevo’s London studio, this time for an electric ‘Live from Vevo Studios’ performance. On the day of the shoot, his energy was so contagious, so we’re excited to give his fans around the world this original live take of his viral hit ‘Oloufe’,” says Lyva Corvo, Manager, Music & Talent, France, Vevo. “It’s especially a pleasure to be able to shine a light on an Afrobeats artist, like Oxlade, especially as we are seeing growing viewership of the Afrobeats genre on our network every year.” Aiming to continue making Africans proud of their heritage, Oxlade uses his music, visuals and fashion to deliver a powerful message of unity. Blending his past, present, and future into an all-encompassing vision, Oxlade From Africa is a bold and expansive 16-track musical and cultural journey that transcends borders, celebrating African heritage from Lagos to the world. With its title reflecting a broad, inclusive vision, the album highlights Africa’s cultures, elegance, and beauty, marking the next step in the Lagos-based artist’s rise, showcasing his journey from breakout success to mainstream recognition. Oxlade From Africa’s “OLOLUFE”, “It was also inspired by “Ololufe” by Wande Coal, one of the greatest African R&B songs to date. Wande is one of my idols. My ‘Ololufe’ has Reggae, Dancehall and Afrobeats vibes.” Born Ikuforiji Abdulrahman Olaitan and raised in Lagos, Oxlade started his musical journey in the choir. He caught the attention of Nigerian fans in 2018 with the release of his debut single “Shugar,” steadily growing his fanbase and hitting the international stage in 2020 with “Away,” making it to Rolling Stone’s “Top 50 Songs of the Year” and garnering praise from Drake. His global streak continued with the release of “Ku Lo Sa,” peaking in the Top 10 in the UK’s Hip-Hop/R&B chart and peaking at #5 on Billboard’s U.S. Afrobeats chart, reaching #11 on Billboard’s Year-End U.S. Afrobeats Songs chart and scoring a nomination for “Best Afrobeats Song” at the 2023 Billboard Music Awards.” |
